Lynne Cote Joyce's seacoast real estate website
Rye, NH | call: 603.591.8489
Your home may be your most valuable possession. If you agree, you need a professional to market your property and not just sell it, as you can do that yourself. And marketing is much more than listing, which is often limited to collecting facts, writing ad copy, taking photos and uploading to the MLS. Any Realtor can list your property, but not every Realtor is capable of both creatively and strategically marketing your property and managing the transaction with professionalism every step of the way. With your greatest investment on the line, your decision is much too important to just choose an agent who is a mere acquaintance or that you found randomly on the Internet.
It is critical to choose the right Realtor to help you gain exposure to the right type of Buyer for your property and to help you navigate the selling process smoothly. Your choice deserves serious consideration and investigation.
The keys to marketing a unique Seacoast property effectively...
Partner with a Realtor/Broker who has a strong background in marketing and proven success in positioning, packaging and promoting property to sell.
Lynne's passion is marketing, plain and simple. Her goal is to learn as much as possible about your property, identify which segments of the buyer market are best suited for your property, and develop a custom Property Marketing Plan to help you achieve your goal of selling.
Lynne holds an MBA with a concentration in Marketing Management, a BS with a concentration in Psychology/Business Administration and an Energy Smart Real Estate Specialist designation...a winning combination!
Partner with a polished professional who has deep client service and project management experience.
Sellers want to work with a responsive Realtor. Lynne is well equipped with technologies that improve response time (i.e. email, efax, Internet, laptop computer and smartphone). When you contact Lynne regarding your home, you can rest assured that she will respond promptly.
Real estate transactions can be complicated and intimidating, so an agent’s “foundation” (that is, their combination of qualifications, skills and affiliated agency) is extremely important. There are many steps involved, including Buyer negotiations, contracts, state and federal laws, disclosure requirements, home inspections, title examination, escrow and so much more. You don't want to go into a closing with doubts.
As a former Director of Client Services in the marketing/advertising industry, Lynne understands what it takes to manage a project to the satisfaction of her clients. Enjoy the tangible benefit of Lynne’s experience and knowledge for a smooth and successful property sale.
Partner with an exclusive agency that typically lists and sells unique Seacoast properties, knows the local market and has agents with corresponding spheres of influence.
Tate & Foss Sotheby's International Realty is a long-established, independently owned and operated real estate agency with deep roots in the Seacoast communities of New Hampshire and Southern Maine. The exceptionally experienced team of Brokers is well-known throughout the Seacoast. Although having a reputation for selling a vast majority of the Seacoast's luxury homes, these properties represent only a portion of our residential listings. The company's motto is paramount: "We believe all homes are created equal.” Properties of all types and prices, from modest homes to sprawling estates, are sold with the same commitment and personal attention that meet the individual needs and concerns of their Buyers and Sellers. Tate & Foss Sotheby's International Realty is committed to the highest standards of fairness and full disclosure to both Sellers and Buyers.
Set a realistic price for the market.
A home priced competitively and appropriately will attract more Buyers than a home priced above market value.
My goal is to help you establish a listing price that fits into your custom Property Marketing Plan. This can only be accomplished with a thorough understanding of the market. I will develop a detailed Comparative Market Analysis (CMA) for your unique Seacoast property. The CMA and Marketing Plan are painstakingly prepared to ensure that you feel comfortable and confident as we move forward.
Craft a solid positioning strategy to “package” your property to appeal to your target buyers.
Your unique position will serve as the foundation for all marketing efforts, including home staging, advertising copy, photographs and potential Buyers’ “onsite experience” during showings. It is important to weave a consistent thread through all marketing efforts for greater impact.
Develop a strong Internet presence.
The Internet brings your home to the world audience of Buyers. Today, the majority of Buyers are starting their home search on the Internet. If this makes sense to you, marketing must be directed and focused to the Internet marketplace and supported by traditional media, to which many Buyers still respond favorably.
The Realtor.com Showcase Listing Enhancements Marketing System, Google AdWord Campaigns, Trulia and Craigs List are just some of the tools Lynne leverages to market your property online. The goal is to attract, educate and screen Buyers before they visit your property to streamline the process and save you time.
Spread the word among the Seacoast brokerage community via creative broker open houses and broker-focused communications.
Real estate brokers are powerful word-of-mouth marketers. The more quickly they are informed of the property and have an opportunity to see it first hand, the more likely the right Buyer is to turn up within the first few weeks of the listing period.
Savvy property owners are selling their homes with Lynne Cote Joyce. She knows the Seacoast market and does what it takes to creatively, strategically and professionally market unique homes. If you're ready to consider placing your home on the market, the next step is to learn more about Lynne’s proven process for partnering with Sellers…Call or email Lynne for a marketing consultation!